New Development


 

Exceeding Expectations, One Community at a Time

The Piracini Group has over twenty years of experience marketing and selling new home communities in Boston and the surrounding towns.  We provide sales and marketing services for new developments and condo conversions from market analysis through community closeout.  We are passionate about delivering the best service and the best results, and we build strong working partnerships with our developer clients.

Experience Matters

The Cosmopolitan
Boston | November 2020 - Present
www.771harrisonavenue.com

  • 63 residences

  • Gut-renovated and repurposed as condominiums

  • On-site Sales, leasing and marketing team


The Metropolitan at Reading Station
Reading | November 2019 - April 2020

  • 68 residences

  • New construction luxury apartment community

  • On-site leasing and marketing team


642 Main Street
Wakefield | March 2018 - August 2019

  • 9 residences

  • New construction condominium project

  • On-site sales and marketing team


The Lofts on Main
Melrose | August 2020 - November 2020

  • 12 residences

  • New construction lease-up

  • On-site leasing and marketing team


Parkway at Chestnut Hill
Brookline | November 2013 - 2016

  • 11 residences

  • New construction condominium project

  • On-site sales and marketing team


The Residences at 4040 Washington Street
Boston | April 2015 - 2016

  • 28 residences

  • Condominium conversion

  • On-site sales and marketing team


Post Road Village 
Wayland | May 2012 - December 2012

  • 12 residences

  • New construction townhomes

  • On-site sales team


Hammond Pond Place
Brookline | December 2012 - August 2014

  • 27 residences

  • New construction condominium project

  • On-site sales and marketing team


The Carnegie Abbey Tower
Newport | July - September 2010

  • 79 residences 

  • To-the-studs renovated condominiums

  • Marketing consultants


Longwood Towers
Brookline | June 2010 - May 2012​

  • 242 residences

  • Gut renovated and existing condominium product

  • On-site sales and marketing team


Aria at Hawthorne Hill
Danvers | 2007 - 2008

  • 64 residences

  • New condominium community

  • On-site sales and marketing team


Juniper Village
Peabody | 2007 - 2008

  • 60 residences

  • New condominium community

  • On-site sales and marketing team


The Fitz
Rockville, MD | 2006 - 2007

  • 221 residences

  • Condominium conversion

  • Marketing manager for sales team


Drake Crossing
Peabody | 2007 - 2008

  • 17 residences

  • New condominium community

  • On-site sales and marketing team


Spicket Commons
Methuen | 2005 - 2008

  • 164 residences

  • Condominium conversion

  • On-site sales and marketing team


The Colonnade
Gaithersburg, MD | 2006 - 2007

  • 307 residences

  • New construction

  • Marketing manager


Newton Park
Brighton | 2004 - 2005

  • 89 residences

  • Condominium conversion

  • On-site sales and marketing team

Cosmopolitan Front Door
living room with large artwork
modern kitchen with city views
sitting room with large wall art
Boston Waterfront at night
compass branding dots

 What Our Developer Clients Have To Say About Us

 I have had the pleasure of working with Susan Piracini on various projects, most recently a 27 unit ground up new construction condo project in Chestnut Hill.  I hired Susan for her expertise at on-site sales and marketing, attention to detail and professionalism. She is extremely well respected in the real estate industry but she is unlike other brokers that I have worked with. She worked fluidly with all of the construction staff, the buyers and the local brokerage community. We would meet weekly for updates on sales activity, but she was pretty much available 24/7 to discuss any aspect of the project.  After having such a successful business relationship with Susan & her team I will continue to pursue & recommend her skill and expertise in future projects. 

Bobby Z.

I worked with Susan from 2005-2009, and she exceeded every expectation we had. I wish I could have cloned her so I could have a “Susan” at every one of our condo sales centers nation wide. Her attention to detail is second to none, and her ability to handle the sale from first introduction all the way through post closing is extraordinary. In short, Susan is the best and only choice for any developer looking for sales velocity, accurate reporting and a smooth sales process.

Rami R.

The following is a recommendation for Susan Piracini, regarding providing Sales and Marketing Services for residential developers. As a point of reference, my background is in real estate consulting and I have worked on dozens of residential projects throughout the region. At one point, I was also a partner in a new construction sales and marketing company for five years. I am still involved in sales and marketing consulting and work closely with brokers and developers.

I have known Susan for about ten years and am very familiar with her sales and marketing capabilities and how they compare to other new construction sales and marketing specialists. I recently sat-in on a sales and marketing presentation by Susan and her team to a very experienced builder for a large new construction condo project just south of the City. The builder was very impressed with the holistic and comprehensive approach as well as the fresh marketing ideas and the builder plans to engage Susan and her team. In summary, Susan is one of the strongest sales consultants in the region and is very well positioned and knowledgeable on the sales and marketing of stacked flat product located in and around the Boston metro.

Christos K.

I have nothing but great things to say about working with Susan Piracini. Her level of responsiveness and attention to detail is simply outstanding as she is always a quick phone call away. Her energy to make lasting relationships with each buyer helps to boost sales and provide a quick, seamless transaction for everyone involved. After having a successful business relationship with her over the last 5 years I will continue to pursue her skills and expertise on my future projects.

Robert Z.

I am writing to give Susan Piracini my highest recommendation for sales agent of your home. My husband and I met Susan in 2013 when Susan was the sales director for a 27-unit complex in Chestnut Hill called Hammond Pond Place.

We initially made contact with Susan by calling a number listed on marketing materials that we had seen for the project and we were impressed with her professionalism from our very first interaction. Susan was available to show us the project on a timeline that worked for our schedule. She walked us safely through the construction site and was really able to help us envision what the completed development was going to look like despite the fact that the interior of the building only consisted of metal studs at the time of our first showing.

We encountered quite a few severe challenges with the builder for the project and the initial promised timeline was greatly underestimated. Susan always made sure to keep us as updated as possible to ensure that we stayed the course. Susan also gave wonderful recommendations for professionals familiar with working on new construction projects. This proved invaluable as our mortgage broker was well versed in new construction and was able to ease our minds when dealing with the delays. We ultimately had a smooth closing and ended up with a condo customized to our specifications that we absolutely love!

Three years later, despite our love for our condo, we decided to explore the possibility of making a move back closer to Boston. The first (and only) person we called was Susan. After meeting with Susan to discuss the market and our condo, it was clear to us that she knew the current market conditions and she made us feel at ease while describing her suggested plan to help us achieve our goals. We were not yet ready to list, but we let her reach out to her network to see if there may be any prospective buyers interested in our condo. Amazingly enough, a few weeks later we had an offer. Susan was able to negotiate the deal and get us a closing timeline and price that we were happy with, without even having to list our home! This is clearly a testament to Susan’s professional network.

Based on our experience with Susan, I am confident that Susan would make a fantastic sales agent for you. She has a great deal of experience helping buyers navigate through the maze that buying a new home can be. Additionally, as evidenced by our experience finding a buyer, Susan certainly has the professional network required in order to sell a large number of homes to qualified buyers in a short amount of time. Please do not hesitate to contact me at 617-821-8855 should you wish to discuss Susan’s qualifications in further detail.

Rebecca S.

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